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BALI, INDONESIA — 14 AUGUST 2026 — Contemporary fashion label h./label has announced nine finalists for its first h./community & ambassador programme, bringing together individuals from different backgrounds and locations across Indonesia and beyond.The initiative grew from h./label’s belief that a fashion brand should exist beyond its clothing — through the people who wear it, interpret it, and bring their own perspectives into the brand.
Nine Voices, One Community
Selected through h./label’s first open call, the nine finalists represent a mix of creative interests, personalities, and perspectives from Indonesia, the United States, Spain, the Philippines, and South Africa.
The finalists are:
Ilyas · Muhammed Elsawy · Michelle Fidelia · Hailey Hayoung Yoo · Prishella Pualamsjah · Irina Litvinova · Roumaissa · Galdh Beduya · Helena Green
Rather than focusing solely on audience size or conventional influence, h./label looked for individuals whose interests and perspectives could naturally contribute to the community.
For finalist Helena Green, h./label brings to mind:
“Modern, quiet, effortless, minimal luxury, ease & comfort.”
Beyond the Brand
“We didn’t want h./community to be another ambassador programme built around reach or visibility. We wanted to create a space where people can bring their own perspectives, interests, and ways of living into the world of h./label. The nine finalists are only the beginning — our ambition is to build a community that can grow organically across borders while staying connected to where we started: Bali.”
— Tomy Romy, Founder & Creative Director, h./label
For h./label, h./community is an extension of its broader philosophy of “Beyond Presentation” — the idea that clothing becomes more meaningful when it is lived in rather than simply presented.
The initiative moves the relationship between brand and audience beyond transactions, creating space for participation, creativity, and shared experiences.
Founded in Bali in 2025, h./label develops contemporary clothing through structure, proportion, functionality, and restraint, guided by its design philosophy of “Engineered Calm.”
While rooted in Bali, the label aims to build a community and creative perspective that extends beyond geography.
Born in Bali. Connected beyond Bali.
ABOUT h./label
h./label is a contemporary fashion label founded in Bali in 2025 and part of Hyde Concept, an independent design-led consumer brand platform. The label explores contemporary everyday clothing through structured silhouettes, intentional construction, and a restrained visual language.
ABOUT HYDE CONCEPT
Hyde Concept is an independent design-led consumer brand platform based in Bali, developing contemporary businesses across fashion, lifestyle, and future creative ventures through design-led thinking, disciplined execution, and long-term vision.
Design-led. Disciplined. Long-term.
Operated by PT Hyde Lifestyle Group.
Press images:
Google Drive — h./label Press Images
PRESS CONTACT
Tomy Romy
Founder & Creative Director
h./label - Bali, Indonesia
E: team@hydeconcept.com
W: hydeconcept.com
IG: @h.label.co